Dollar General Stock Rises Despite Missouri AG Scrutiny Over Pricing Discrepancies
Missouri's Attorney General has launched an investigation into Dollar General's pricing practices after uncovering systemic discrepancies at checkout versus shelf prices. Despite the legal scrutiny, DG shares climbed nearly 2% in Monday trading—a rare divergence from the typical market reaction to regulatory action.
Investigators sampled 147 of Missouri's 650 locations, auditing over 5,000 products. Notable findings included a $0.25 markup on Gatorade and a $1.50 increase on storage containers at point-of-sale. The state seeks restitution for consumers, though investors appear unfazed by potential liabilities.